#Direct mail advertising how to#
#Direct mail advertising zip#

You can stack these options to build a refined list of prospects. Some of the most common, and least costly, targeting options include: Age, Auto Makes/Models/Years, Gender, Hobbies, Homeowners, Income, Pet Owners, and Renters. You may notice that the targeting options are very similar to the saturation list above, but the difference is that these targeting options are specific to the individual, while the saturation list’s options are averages for the carrier route. These lists have the lowest overall costs per record, and a saturation mailing comes with the lowest potential postage costs.įrom here, the targeting options are many, and the associated costs grow in direct proportion to the complexity of your list’s targeting selections. You can also include/exclude carrier routes based on median data such as Age, Area Population, Average Household Net Worth, Home Values, Household Income, Number of Children, Renter/Owner, Single or Multi-family Units, and Years of Education.Īll of this targeting comes with the cheapest list – the saturation mailing list. You can further refine this targeting by excluding specific types of addresses (PO Boxes, drop addresses, seasonal dwellings, and businesses).

#Direct mail advertising zip#

A saturation mailing list targets all of the addresses within a carrier route (a subset of a zip code), so you can pick which carrier routes you want to include or exclude. Some of the more complex ways of targeting your audience digitally – geofencing and geotargeting – are the default options for direct mail. Now, let’s take a look at these 6 specific advantages of direct mail campaigns: A well planned campaign is more likely to reach or exceed an average response rate of 5% (to prospects) and 9% (to your customers list), current stats according to the Association of National Advertisers (ANA) Data Marketing and Analytics (DMA) division’s 2018 report on direct media response rates.

#Direct mail advertising how to#

A reputable direct mail company will know how to structure all components of a direct mail campaign to get you the right results.

In fact, it’s the ability to get creative and customize your items that makes direct mail so versatile!īut successful direct mail advertising isn’t just about the product. It can take the form of targeted mailing lists that are delivered to specific demographics, or saturation mail, which is sent to all or most of the households in a neighborhood.ĭirect mail can include catalogs, coupons, menus, postcards, and more. Direct mail advertising refers to physical mail that is delivered directly into the mailboxes of potential customers in a specific area.